Atlantis. Baha Mar. The Ocean Membership, a 4 Seasons Resort. Graycliff. Margaritaville Seaside Resort. Goldwynn. Sandals Royal Bahamian. The British Colonial. The Consolation Suites. These two islands are residence to among the best resorts within the Caribbean: Nassau & Paradise Island, the twin-island hotspot in The Bahamas that continues to see surging customer numbers.
However guests to the Bahamian capital are discovering extra than simply terrific lodging. They’re a getting a deep, immersive sense of Bahamian tradition.
You see it everywhere in the vacation spot — and its motels. Perhaps it’s the locally-focused artwork gallery on the Baha Mar. Perhaps it’s the conch salad at McKenzie’s within the Marina Village. Or the deep dive into historical past at Graycliff’s Heritage Museum of The Bahamas. Or maybe you are taking a journey to the recently-revitalized Queen’s Staircase downtown.
Regardless of the place you go, you’ll discover actual, genuine Bahamian experiences. And that’s by design.
The historic corners of the centuries-old Graycliff lodge in Nassau.
The thought, Nassau Paradise Island Promotion Board CEO Pleasure Jibrilu informed Caribbean Culinary Tours, is to domesticate a “sense of place.”
“As we looked at market intelligence post-Covid, we asked why people were traveling,” she stated. “Of course, one of the biggest reasons is that they wanted genuine, authentic cultural experiences.”
That’s why Jibrilu has made delivering on that promise a significant precedence for the promotion board.
It’s an enormous purpose why the vacation spot emphasizes the ampersand in its title now. It’s not Nassau Paradise Island, it’s Nassau & Paradise Island. It’s about getting extra, exploring extra.
And that philosophy has taken form within the vacation spot’s new model identification, which showcases the dynamic, vibrant tradition of The Bahamas, and all of the methods vacationers can expertise it, whether or not it’s watching a Junkanoo celebration or a foodie journey to pattern recent conch at Potter’s Cay.
Legendary artist Antonius Roberts’ Hillside Home in Nassau.
The outcomes have been dramatic. The vacation spot’s web site numbers are up virtually 40 %, with an much more putting improve in customer engagement, pushed by a group of native “storytellers” who’ve been showcasing Nassau & Paradise Island via their very own eyes and visions.
An increasing number of motels are embracing these sorts of experiences.
“I’m seeing it across the board,” she says. “You look at Baha Mar, for example, they’ve infused Bahamian culture throughout the resort. Atlantis is all about the lifestyle, and feeling the spirit of Nassau and Paradise Island. It’s causing our member properties to lean in the same way by having these experiences shared through a different lens.”
John Cox, Artistic Arts Director at Baha Mar has helped make Bahamian artwork a foundational a part of the property.
It’s helped put the highlight on a vacation spot that has itself been altering and growing a extra immersive expertise. You see it downtown, the place the renaissance is a pattern we’ve been following for a decade.
The Queen’s Staircase is a superb instance. The 66-step staircase was hand-carved by 600 enslaved folks within the late 18th century, finally named for the Queen Victoria after she signed a declaration to abolish slavery.
The location accomplished a significant overhaul final yr and it has since change into one of the vital standard locations to go to on your complete island, a historic, culturally important website that, with some effort and public engagement, turned a significant vacationer draw.
The Queen’s Staircase in Nassau.
“You go there any day of the week now, and the amount of people walking through is incredible,” Jibrilu stated.
The success of the Queen’s Staircase is inflicting a little bit of a ripple impact, Jibrilu stated.
“It’s a domino effect,” she stated. “My hotel partners are also talking now and saying, we should start something else. Now that the Queen’s Staircase is done, the government is saying it will rehabilitate the nearby water tower. You’re seeing the murals on the walls downtown. All of this is helping, and I hope it’s the beginning of what could be a really great experience for the whole of downtown.”
Nassau was additionally just lately within the highlight for its internet hosting of the Routes international aviation convention, which “showed the world that a small nation in the Caribbean could host a successful Routes,” she stated. It additionally helped put Nassau’s Lynden Pindling Worldwide Airport – and the vacation spot’s rising airlift, within the highlight.
Nassau.& Paradise Island “storyteller” Kelsey Marie Nottage helps to showcase Bahamian experiences via a neighborhood perspective.
“Everyone come back really positively,” she stated. “We’re the microcosm for the whole Caribbean region, and if we were successful, I hope that it puts a positive spotlight on the whole region.”
Certainly, Routes was a reminder of how layered and well-rounded a vacation spot that is: a spot the place you could find historic websites, genuine meals, dynamic native tradition, exuberant music and a thriving arts scene, world-class resorts and boutique motels— and expertly handle one of many hemisphere’s most necessary conferences.
In different phrases, that ought to provide you with a reasonably good sense of the place.
Caribbean excursions
Caribbean culinary
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